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    1. Santander X Explorer


    Create your startup

    12 minutes of reading

    Alumni Explorer's tips for building a perfect landing page

    1. Santander X Explorer

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    Less is more, don’t wait until everything is perfect to show it, ask for feedback from your acquaintances, and use no-code tools. These (and many, many more) are tips for making a perfect landing page—explained by our guests at the Alumni Panel of each edition of Explorer. Take a look at these practical lists to learn them all!

    In each edition of Explorer, one of the most awaited moments is the Alumni Panel, the meeting in which three participants who have already gone through the programme explain how to make a perfect landing page. They also answer live questions from the audience on our Twitch channel. All of them give valuable tips based on their own experience; you can find them in the videos in this post. But first, we share their most essential advice in a convenient list summarising them; you can come here whenever you want. Luiza Rocha (Ukié?, a consultant agency specialising in human rights)

    • Knowing what information you want to show on your landing page is challenging: you want to show your project but not overwhelm it with text. Ask yourself what you want to achieve with that page, display the essential data, and save the rest for other website sections.
    • When a problem arises, or there is something I don’t know how to do, I look for the answer in Google; it always has the solution! Use the resources available to you, including the material provided by Explorer.
    • Publicise your project, post it on your Instagram account, and tell your friends to share it. Not doing so is a mistake, as it won’t magically appear in search engines.
    • An assertive sentence, a good CTA, and a more severe or descriptive paragraph are the three main elements of a landing page.
    • When visiting your page, a user has to know what you offer in 10-20 seconds.
    • It is vital to show your landing page or logo to people who know nothing about your project; their feedback will give you precious data.

    Blanca Daniela (Estudio Lazuli: courses, workshops, and classes, as well as a community, that aim for personal and professional well-being)

    • To maintain your website, use the same tool you used to design it: you have invested time in it and know how it works, allowing you to do things faster. Change if it no longer fits your requirements or another platform gives you more utilities.
    • Don’t be afraid of success. It is a Mexican saying that can be applied here so that you don’t waste time on minor details: launch your landing page even if it is not perfect; the feedback you receive will be equally valuable.
    • Lose the fear of leads and giving information to interested people; try to maintain a particular “relationship” with them.
    • The landing page is an experience, so imagine what your customer will think or feel when they see one part of that page or another.
    • Make the information you want to be read attractive: use colours, emojis, photos, highlight the text with a bigger font, etc.
    • If someone copies your idea, learn from their mistakes and their successes.

    Dana Schwendtner (Solar Collector: system that searches for low-cost solar heating alternatives)

    • In a landing page, less is more.
    • Problems? YouTube is a great friend; its tutorials have all the answers.
    • The more you talk to people, the more you learn not only about your customer or their problem, but also about your product or service. That will help you to make a more targeted landing page.
    • To build a community, use social networks: LinkedIn is a great tool to make your project known as a business.

    **Luenne Coelho ([Copo Vivo](, a startup that transforms plastic into panels for industrial use)**
    • You have to build an easy-to-read page that everyone can understand (a mistake she made on her first landing page was to focus too much on the design and leave the essential part of the project too far down).
    • Don’t worry too much about form: give more importance to content.
    • Test the result in several browsers to check that it looks good, whatever the operating system used. And, of course, remember to make a responsive design that adapts smoothly to viewing from a smartphone.
    • You must be very aware of who you are targeting with the content of your landing page.
    • The most important thing on a landing page is the explanation of the pain, the solution, and the text you use to ask users to contact you.
    • Fall in love with the problem, not the solution, as there can be many of them; you may find several answers to the same pain and change them along the way.
    • Enjoy the whole journey of entrepreneurship.

    Helena Arias (Light Pills: turning plastic bottles into cap-shaped devices that function as light sources and water purifiers)

    • Even if the design could be better, you can start showing it; you will polish it later.
    • If you have friends who are coders, ask them for feedback. Of course, everyone will tell you what they think of your landing page: don’t hesitate to ask.
    • The solution to the problem has to be summarised; generally, it is preferable to have a manageable amount of text: just enough to explain to potential customers what your product is about while keeping it short and straightforward.
    • You must know what you want to achieve with the CTA so the call to action is successful. And, of course, measuring results is a must.
    • Don’t be afraid to fail, it’s normal. Every mistake will bring knowledge; an entrepreneur is always learning.

    Massimo Angelini (Orpheus: sustainable and healthy experiences in building interiors)

    • Search among platforms and non-code tools (whenever you can, use them) to find the one that best suits what you want in a simple way.
    • Be very careful with the content of your landing page.
    • Use short texts. The best messages are the ones you could send in a tweet. That’s why Twitter is so famous.
    • The key to success is not in the CTA but in the content of your landing page. That’s what will convince users to click on a CTA that leads them to spend money on your product.
    • Keep the passion for your project, for what you care about. This way, you are more likely to succeed.
    • Practice networking. They won’t teach you that at any university or school, and it’s one of the essential things in entrepreneurship.

    **Carolina Lacasta (**[**My Feeting Room**](**: an app that scans your foot to know before an online purchase if the shoe size is correct)**
    • Creating a landing page from scratch, without knowing anything about computers, is easy with today’s non-code tools. 
    • Users take less than five milliseconds to get an idea of your website. And the competition is brutal, so you have to think very carefully about the text, the design, or the logo so that they attract attention. So deciding between one tool or another is the least important thing.
    • It is crucial to think about the user’s pain and give them what they need, but without including all the details in the copy to keep them reading and scrolling.
    • The landing page should not be too long. It should have an excellent first screen without elements that do not add value.
    • It is also essential to know where they will read the landing page: on a smartphone, computer, or tablet. Focusing on what will be seen on the phone will put the spotlight on what is most important. You will add things later for the desktop version.
    • The language depends on your client; you need to analyse the niche you are targeting with your messages.
    • When you form a team, you must ensure from the beginning that the rest of the people want what you want.
    • Perfection is the enemy of goodness.
    • It’s easy to get leads with the proper CTA.

    Santiago Jiménez (Liight: an app that promotes sustainable habits through gamification)

    • The challenge is knowing what you want to say on your landing page and how you want to say it.
    • It is necessary to change the message if you see that it needs to be fixed. You have to think about who will end up on your landing page.
    • If you have different customer profiles, it would be advisable to have various landings.
    • It is always preferable to include simple elements, which do not troubleshoot, rather than more spectacular ones, but also more complicated, as they can cause failures.
    • You will be interested in different platforms, such as TikTok and Facebook. You will have to apply another format and language in each one. There is no one best or worst channel.
    • Concentrating on one thing rather than covering everything at a time is better. However, if you do so, bigger problems arise because you have yet to look at each of the different aspects calmly and separately.
    • To test the landing page, pass it on to family and friends first. It is better to do simpler things that do not fail than to get involved in more complicated things that can go wrong and delay you.
    • Try to generate links in Explorer, as you will have the opportunity to meet very good people who will always be able to lend you a hand.

    Esther Pina (Secret Sound: a startup that manages accessibility for people with hearing and language problems to the audiovisual industry)

    • In an MBA, they prepare you for everything except making landing pages… and they should.
    • You must go through several stages in the copys, test it and make mistakes. But, you don’t lose anything. You’re just going to learn.
    • It is also necessary to foster human relationships. Communication is between people, you have to give it a human touch. That can help you to differentiate yourself.

    Do you want to learn how to make a landing page and validate your business idea? Sign-up for Explorer today.


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